AI and People & Culture - the conversation every organisation must have
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Introduction
Artificial intelligence has arrived at a pace few expected, and many organisations are now racing to understand what it means for their people, their culture, and the very identity of work itself. Yet beneath the excitement sits a quieter, more human truth that most professionals don’t actually fear AI, but they fear what it might mean for them.
This is the conversation leaders must face head on because while technology introduces new capabilities, it is people - their anxieties, hopes, motivations and values - that will ultimately determine whether AI strengthens or fractures a workplace.
The emotional undercurrent of AI adoption
For all the talk of productivity, automation, and efficiency, the deeper questions surfacing across organisations are personal:
• Will AI make my skills less relevant?
• Will my role shrink or disappear?
• How will my performance be judged when AI can do part of my job?
• Will my organisation still value the uniquely human qualities I bring?
• What exactly does ‘working with AI’ look like for me?
These aren’t technical queries. They are emotional ones and emotional questions influence behaviour far more than KPIs or strategy decks ever will.
What we are witnessing is not just a technological shift, but a transition in the psyche of the workforce.
AI doesn’t just change work, it changes identity
For decades, work has been tied to meaning, status, contribution and belonging. Professional and personal identity often forms the backbone of how people see their value (and place) in the world.
AI introduces a new dynamic to this. AI is a system that can think, produce and solve problems, sometimes faster or differently than humans, and this inevitably creates tension. Not because people distrust the technology, but more because they’re uncertain about how they’ll fit into the new landscape it creates. When identity is threatened or uncertain, organisations feel the effects through resistance, disengagement, quiet quitting or simply emotional fatigue.
This is why the real battleground of AI adoption is not the tools - it is the culture.
Culture is the hidden infrastructure of successful AI adoption
Leaders often assume AI initiatives fail due to lack of skills, bad data or poor execution. But more often, the root cause is cultural.
AI cannot flourish in an environment where people feel unsafe to ask questions, experiment, fail or challenge assumptions. It cannot deliver value where communication is unclear or where leadership and teams aren’t aligned on intent and expectations.
Four cultural factors determine success:
1. Psychological safety — Are people comfortable admitting what they don’t know and experimenting without fear?
2. Clarity from leadership — Do teams understand why AI is being introduced and what it means for them?
3. Capability and confidence — Are people actually enabled to work with AI tools, not just handed them and left alone?
4. Ethical anchoring — Are decisions about AI guided by principles that protect trust and transparency?
Get these right, and AI becomes a catalyst for empowerment. Get them wrong, and it becomes a source of anxiety, division, and quiet resistance.
People don’t fear AI , they fear being left behind
Through my work at SocietalAI and years of advising organisations through major technological transitions, one reality has become clear, and thats ;
Employees fear being excluded from the future more than the technology itself.
They fear:
• not having the skills,
• not being brought into decisions,
• not understanding the expectations,
• and ultimately, not being valued.
This is where culture becomes critically important. When people feel heard, respected and supported, adoption accelerates. When they feel uncertain or undervalued, progress slows or stalls.
Upskilling is no longer a training programme, its a mindset shift
Most organisations respond to AI with more training. Training is necessary, but it’s not enough.
Real transformation happens when people feel:
• empowered to use AI,
• trusted to adapt,
• encouraged to learn continuously,
• and safe to experiment and fail.
Without psychological permission, capability development doesn’t stick. And without capability, AI becomes a source of stress rather than a tool for growth.
The organisations that succeed will move beyond “AI training sessions” to building a culture where learning is the norm, curiosity is valued, and people see themselves as co-creators of the future — not casualties of automation.
AI isn’t replacing Humans, it’s redefining human work
The best-performing organisations see AI not as a replacement for human effort, but as a partner that amplifies human strengths:
• judgement
• empathy
• creativity
• leadership
• context
• ethical reasoning
• relationship-building
These qualities cannot be automated. They sit at the heart of culture — and they form the foundation of high-performing teams.
When AI removes repetitive tasks, people can lean into their most human attributes. The opportunity is enormous, but only if leaders make it explicit and intentional.
New leadership imperative
AI accelerates everything. Decisions, workflows, customer interactions — and also the consequences of poor communication or weak culture.
Leaders must now:
• communicate transparently, early, and often
• involve people in shaping AI’s role in the business
• provide clarity about expectations and impact
• build visible ethical guardrails
• invest in capability and confidence, not just tools
• design culture alongside technology
This is no longer optional. It is a core leadership competency of the AI era.
Why we need a new space for this conversation
Professionals at every level are eager to talk about what AI means for their roles, their development, their businesses, teams and their future. What’s missing is a safe environment to have that conversation.
This is why we’re launching an in-person workshop focused on the intersection of AI, People, and Culture.
A space designed for business professionals to explore:
• their expectations
• their concerns
• their aspirations
• and the practical steps leaders must take to guide their teams through this transition
It’s time to move beyond hype, fear and disconnected narratives. It’s time for a grounded, human-centred conversation.
At the heart of every organisation, behind every strategy, every workflow, every transformation sits a human being trying to do meaningful work in a changing world. And if we get the people and culture side right, AI has the potential to amplify not just productivity, but purpose, creativity, confidence and collective success.
If we ignore it, no technology - no matter how advanced - will deliver the outcomes we hope for.
The future of AI in organisations won’t be determined by algorithms or models. It will be determined by how we lead, support and empower the people who use them.
And that conversation starts now.
Dr Salim Sheikh
Salim has spent 25+ years helping organisations tackle complex business integration challenges across technology, data, process and people. He studied AI and Robotics in the 1990s and is the author and founder of SocietalAI, where he explores how intelligent systems are reshaping how we live, work, and connect.
When he’s not working, Salim is usually hiking through Epping Forest , the place where most of his ideas appear between the trees and the trail.
About the author
PJ Stevens is an expert in organisational change, performance and improvement, with 20 years experience. He is chair of the business improvement network.
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